Discover the brand: Polin et Moi

In this edition of “Discover the brand” we put Polin et Moi in the spotlight — a Spanish fashion brand that has grown strongly across Europe in recent years thanks to refined designs, recognisable French and Mediterranean influences, and a feminine aesthetic that feels both elegant and easy to wear.

For anyone who loves timeless fashion with a soft, feminine signature, Polin et Moi is a name worth discovering.

The story

Polin et Moi was founded in 2015 by sister and brother Nuria and Víctor Hernández, inspired by their mother Mercedes Marrero — active in fashion since 1983 with multibrand boutiques for footwear and clothing.

The ambition was clear: to create a label with its own identity, fuelled by French elegance and Mediterranean charm, with attention to detail at its heart. What started as a modest family project grew within a few years into a brand reaching customers across dozens of countries.

Despite that growth, Polin et Moi stays true to its original vision: accompanying women in their daily lives with clothing in which they feel comfortable, natural and self-assured.

Style and identity

Polin et Moi’s style can be described as feminine, romantic and effortlessly elegant. The brand draws inspiration from a blend of French elegance, Mediterranean lightness, romantic details and modern wearability.

Typical characteristics: - soft colours and refined prints - flattering silhouettes - attention to details and finishing - versatile pieces for both everyday wear and special occasions

The collections include dresses, blouses, knitwear, accessories and an in-house footwear line, part of which is produced in Spain. The style feels modern without being overly trend-driven, which keeps many pieces relevant across several seasons.

Why this brand is interesting

What makes Polin et Moi interesting is the combination of accessible elegance and a strong brand identity. Where some brands focus mainly on trends, Polin et Moi opts for a recognisable aesthetic in which femininity, comfort and refinement come together.

Personally, I find Polin et Moi especially strong in pieces you can wear effortlessly to a lunch, a working day, a weekend outing or a special occasion. That versatility makes the brand particularly appealing to women who invest consciously in a wardrobe with lasting style value.

Polin et Moi represents a new generation of Spanish fashion brands that bring French charm, Mediterranean warmth and modern femininity together. For anyone looking for elegant dresses, refined basics and timeless pieces with a romantic touch, this brand is more than worth a place on the radar.